About Me

I used to sell Coke…Coca-Cola! Now that I have your attention, I am Chavonne Henderson. I am a former Buyer of both Macy’s and Groupon and have cumulatively managed upwards of $200M in annual revenue for my categories ranging from Mens’ Shoes, Luxury Watches to Intimate Apparel. After mastering the world of retail for the past 7 years, I wanted to devote my skills to helping small business owners (and those aspiring to become business owners) achieve success and drive sales! WHAT YOU GAIN:

Financial Health– “Wealth is not about having a lot of money; it’s about having a lot of options.” – Chris Rock
- Accountability Partner
- Business Plan Development/Modification
- Competitive Analysis
- Pricing Strategies
- Learning key Retail metrics
- Website Audits
Social Health– “Your network is your networth.”- Porter Gale
- Join a Facebook community of owners JUST LIKE YOU!
- Learn how to network
- Expand your social media following through key strategies
Spiritual Health-” Health is a state of complete harmony of the mind, body and spirit.”- B.K.S. Iyengar
- Learn importance of connecting to a source. Entrepreneurship is HARD!
- Source= meditation, religion, journaling, etc.

What is a Buyer?

As a Buyer, it was my responsibility to manage my respective category and drive sales. This is accomplished through performing:

Key metric analysis weekly (or daily) sales trends such as: sales, return rate, margin, weeks of supply, markdowns, RTVs, conversion, add-to-cart ratio, website impressions, etc.
Competitive analysis (at both the brand level and the retailer level)
Product pricing analysis
Curate marketing promotions based on seasonality, holidays, etc.
Select merchandise based on sales history, market trends, understanding of seasonal trends regionally as a merchandiser for the entire U.S.
Negotiate contractual and payment terms with vendors
Perform frequent quality control testing